altSchedule of Events: You’ve just been diagnosed with a severe case of #FOMO. (Fear of missing out.)

With 500+ of your industry peers, 50+ speakers, 35+ breakouts, 9 networking events, 8 parties and optional events, and 1 golf tournament, there’s no possible way for you to experience everything at this year’s MAFSI conference. But, take heart. We guarantee the things you decide to do will be worth every penny. Or your money back.

Check out our full schedule of events below. And of course, if you have any questions, please feel free to reach out to a member of the MAFSI team at [email protected].

Check out the video below for a mind-blowing taste of Ken Gronbach's Thursday Keynote - 
Simple Math: The Open Secret of the Demographic World

EVENT COLOR KEY:     Grey – All Conference Attendees   Red – Rep Only   
Blue– Manufacturer Only


Tuesday, January 12

Repnology Welcome Reception - 6:30 pm - 7:30 pm
Manufacturer Welcome Reception - 6:30 pm - 7:30 pm

Wednesday, January 13 - Sales Management Forum and Repnology

Sales Management Forum Workshops (Manufacturer Only)        
Manufacturer Group Sessions

  • Breaking Bad: The Seven EL-ements of Great Leadership

  • The Warm Fuzzy of Stainless Steel: E&S Branding in 2016 and Beyond

  • What the Spec? (WTS) SpecPath is Here!

  • Becoming Sales 007: Cracking the Sales Management Code

Manufacturer Executive Breakouts

  • The Triple Crown: When Your People and Customers Are Happy, So is Your Bottom Line

  • Fighting Resale Price Erosion in the Foodservice Industry: Everything You Always Wanted to Know, But Didn’t Know Who to Ask

  • The Perfect Fit:  How To Tailor Incentive Plans that Ignite Your Reps

Manufacturer Sales Manager Breakouts

  • Size Doesn’t Matter: Strategic Pipeline Management

  • Lower your BP, & Learn How To Boost Your Sales with Your Reps

  • Front-Line FS Forecasting: Cloudy with a Chance of Inaccurate

Manufacturer Customer Service Manager Breakouts

  • What the Best Foodservice Manufacturers Do to Support their Reps and Customers

  • Leading a Culture of Customer Care

  • Relation-ology: How to Win with People

Repnology Workshops

  • What the Spec? (WTS) SpecPath is Here!

  • Prepare Your Rep Firm Team Culture for Data Gathering

  • Go Big, ORGO Home: Maximizing Orgo to Unlock the Potential in Your Rep Firm

  • Improve Your Operator Penetration with Accurate and Actionable Foodservice Data

  • Before You Hit Submit: How Reps Can Communicate Effectively in a Social Media World

  • Inbound Awesomeness: How Reps Are Using Web Sites, Social Media and CRM to Maximize Leads

  • Five Ways KCL Keeps You in the Know on the Go

  • Orgo User Training – 2:00 pm - 5:00 pm – Optional and Open to all Orgo Users and Rep Attendees - no additional cost

MAFSI Complimentary Legal Appointments for Reps and Manufacturers
New Member/First Timer Reception – 5:00 pm - 6:00 pm
MAFSI Kick-Off Welcome/President's Reception 6:00 pm - 7:30 pm
Dinner on Your Own

Thursday, January 14
Business Development Conference Workshops - Reps and Manufacturers

  • Back to the Future: Navigating Sales Agency Consolidation

  • E & S and E-Commerce: Navigating a Changing Landscape

  • Operator Trends and Directions: 2016 and Beyond

  • How a Compelling Story Can Build Your Business & Set You Apart

  • Transparency Transformation: The Future of Collaboration Between Reps and Manufacturers

  • Transforming Teams into Customer Care Crusaders

  • Beyond the Basics: Tools and Techniques for the MAFSI Equipment Master

  • Customers Without Borders: Our New Reality

  • The Future Foodservice Consumer

  • The Career Selfie: Branding Yourself as a Business of One

  • Building Your Business to Thrive in The Age of Transformation: Part I

  • Death, Disability, Retirement: Putting the Success in Succession Planning

  • How to Save a Life

  • Simple Math: Charting the Course Through Demographic Change

  • Simple Math: A Deeper Dive into Future Demographics

  • The 7 Habits of Highly Effective and Profitable Rep-Manufacturer Partnerships

  • Vision 20/20: What Foodservice Will Look Like by Year 2020

  • Rise Above The Rest: Selling to Today’s Distracted End-User

  • Building Your Business to Thrive in The Age of Transformation: Part II

  • N.O. – Means – New Options: Fielding “No’s” While Growing the Relationship

MAFSI Complimentary Legal Appointments for Reps and Manufacturers
MAFSI Non-Extreme Sports Party – 3:00 pm - 5:00 pm

VIP Reception – 5:00 pm - 6:00 pm
MAFSI Happy Hour - 6:00 pm - 7:00 pm
Dinner on Your Own

Friday, January 15
Business Development Conference Workshops - Reps and Manufacturers

  • Best Practices in Rep Onboarding and Training

  • House Accounts: Why the Grass Is NOT Greener

  • AQ Order Status, A FEDA Data Interchange Initiative

  • What Goes Around, Comes Around: Defining Your Foodservice Sales Process
  • Change is Leadership In Action

  • Why the Foodservice Industry is the Happiest Industry on Earth

  • The Power of Understanding People: The Key to Strengthening Relationships, Increasing Sales, and Enhancing Organizational Performance

  • The Power of Understanding People – Part II

  • Operator Trend Roundtables:

    • Chain - Quick Serve
    • Chains - Fast Casual
    • Chains - Casual Dining
    • Colleges/Universities
    • Hotel/Lodging
    • Schools (K-12)

 MAFSI Pool Party – 3:00 pm - 5:00 pm
 MAFSI Awards Celebration – 6:00 pm - 8:00 pm

Saturday, January 16

Bondurant Racing School (optional activity)
MAFSI Golf Tournament (optional activity)

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