"Our reps are an extension of our company. They are absolutely critical to our success in the foodservice industry. Our membership in MAFSI is a tremendous opportunity to learn, listen and grow alongside our rep partners. We rely on MAFSI to connect our company and our reps’ businesses to help us mutually expand opportunities. MAFSI continues to exceed our expectations on all fronts.”


Danielle McMiller, VP Foodservice Sales & Marketing, Structural Concepts Corporation


And how do we continue to exceed those expectations?

It’s simple.

We give you the tools to educate, innovate, and elevate your business. 
REPS JOIN HERE
MANUFACTURERS JOIN HERE

EDUCATE.

  • Train Your New Talent: We get it. Our members need young and talented sales staff to lead their companies into the future, but you don’t have the time to do it. That’s why we created user-friendly and self-testing courses to train your newest additions.  All in our new Foodservice 101 online curriculum.

  • Making the Most of the Rep-Manufacturer Partnership: The relationships between reps and manufacturers can be complicated. And after 65+ years, we’ve heard it all. Our library of over 80 MAFSI Guidelines and Resources were developed to serve as helpful advice and concepts to think about when making various decisions affecting this partnership – and helping it thrive.

  • The Biggest Conference in the Industry: 640+ reps and factories convene every other year at the largest educational foodservice conference in the industry. Held over three days and over 50 sessions; it allows members to meet with their peers, learn new methods of doing business, discuss mutual solutions, and run stronger, smarter businesses.

  • MAFSI Technology Certification (MTC): MAFSI reps invest in their business – and MTC lets you show that off. Our certification program provides an industry benchmark by offering technology guidelines for agencies and shows manufacturers just how your firm's tech investments enhance your market position.

  • The Industry News You Need to Know: You know your business better than anyone, and so does MAFSI. Our monthly e-newsletter, MAFSI Matters, is an excellent source of the need-to-know industry information, legislative updates, association news, tips, and much more. The content and articles are carefully curated to apply directly to what you do and help your business succeed.

 INNOVATE.

  • The Quarter-by-Quarter Pulse: In 2002, we instituted the MAFSI Business Barometer Survey, a quarterly survey that has become a leading economic indicator in the foodservice industry, with an inside look at regional and national sales trends and forecast for equipment, supplies, tabletop and furniture lines. Cited in numerous trade, regional, and national media – it is a definitive pulse of sales intelligence for savvy reps and manufacturers. 

  • The Industry’s Go-To Annual Forecast: Our annual Commercial Foodservice Market Forecast is an in-depth forecast covering all the must-know data points and trends...helping both our reps and our manufacturers, more accurately predict the future of business, while setting reasonable goals and quotas. The combined intelligence of this report help our members design and execute sales strategies that actually work.

  • Find the Right Rep, The First Time: The FEDA Rep Finder is a real-time database of MAFSI reps, searchable by brand, region, city, or zip code. This intelligent, and easy-to-use tool helps our FEDA dealer friends find the right rep in the right region.

  • Game-Changing Software: When you know more – you grow more. Imagine logging into a system that immediately greets you with a complete list of your 11-40-00 spec projects, your top reps or manufacturers, your top consultants, top dealers, and top market segments. All on a single page - across North America.

    Well, imagine no more. Find out more about SpecPath®; MAFSI’s game-changing 11-40-00 specification tracking software TODAY.

 ELEVATE.

Why do I belong to MAFSI?  Giving back to an industry that gave us so much was paramount in our decision to participate; but the unexpected dividends just continue to pile up.  The innumerable opportunities, lifelong friendships, insights and edification would clearly justify membership; however, the value can actually be measured in revenue and efficiencies gained. We’ve been able to scale our business doubling and redoubling as a direct result of the tools provided and connections made at MAFSI.”

Joe Ferri, COO, Pecinka Ferri Associates, Fairfield, NJ, MAFSI Region

Rep Firm Membership Pricing: Rep Members must pay according to their total personnel in their agency. This includes Principals, Outside Sales, Inside Sales and Support Staff.

1 - Personnel in Agency = $675
2 - Personnel in Agency = $775
3 - Personnel in Agency = $885
4 - Personnel in Agency = $990
5 - Personnel in Agency = $1,095
6 - Personnel in Agency = $1,205
7 - Personnel in Agency = $1,305
8 - Personnel in Agency = $1,415
9 - Personnel in Agency = $1,515
10 - Personnel in Agency = $1,615
11 - Personnel in Agency = $1,735
12 - Personnel in Agency = $1,835

13 - Personnel in Agency = $1,935
14 - Personnel in Agency = $2,045
15 - Personnel in Agency = $2,150
16 - Personnel in Agency = $2,260
17 - Personnel in Agency = $2,365
18 - Personnel in Agency = $2,465
19 - Personnel in Agency = $2,570
20 - Personnel in Agency = $2,675
21 - Personnel in Agency = $2,780
22 - Personnel in Agency = $2,900
23 - Personnel in Agency = $2,990
24+ - Personnel in Agency = $3,095
REPS JOIN HERE
Manufacturer Dues Pricing: Manufacturer Members must pay according to sales volume, with dues starting at a minimum of $1,150 for companies with up to $5 million in sales, continuing in increments with a maximum of $2,175 for companies with over $100 million in sales.

Total Sales Volume 

Up to $5 Million

$5 - 29 Million

$30 - 59 Million

$60 - 99 Million

$100 Million+

MAFSI Manufacturer Dues

$1,205

$1,480

$1,745

$2,020

$2,285
 

 

Questions? Want to know more about our Member Benefits? 

As our Membership Director, Ramsey is responsible for handling almost all things membership-related, and for supporting the operational management of MAFSI. Her role includes managing many of our core functions like membership, member services and benefits, our analytics, and our overall day-to-day processes.
Ramsey can be reached at 404-214-9474 or [email protected]