MAFSI Foodservice Industry Market Forecast Report 

In MAFSI, there is absolutely no limit to what can be accomplished when so many talented professionals join together. Simply put, there is power in numbers.

This in-depth, member-only, forecast covers all of the data points and trends...helping both you, our reps, and our manufacturers more accurately predict the future of business, and help to set reasonable goals and quotas.

In addition to forecasts for Equipment, Supplies, Tabletop and Furniture and Janitorial and Sanitation both nationally and regionally, we include Product Equipment Sub-Categories Sales Forecast both nationally and regionally for:

  • Primary Cooking
  • Refrigeration & Ice Machines
  • Storage & Handling
  • Serving
  • Food Preparation
  • Bar & Beverage Equipment
  • Warewashing Equipment
  • Ventilation
  • Janitorial & Sanitation Equipment
  • Janitorial & Sanitation Supplies
  • Disposables
Click here to see all MAFSI Market Forecast Reports

MAFSI Foodservice Business Barometer Surveyalt


How's business? That’s the magic question that begins most conversations between business partners be it rep to rep, rep to factory, rep to dealer, or rep to end-user.

For years MAFSI had discussed the best way to provide the industry with clear sales information. One of our goals has always been to provide an accurate picture of how business is doing.

In 2002, we instituted the MAFSI Business Barometer Survey, a quarterly survey that has become a leading economic indicator in the foodservice industry with an inside look at regional and national sales trends and forecast for equipment, supplies, tabletop, furniture and janitorial and sanitation lines.

In addition to quarterly sales percentage changes for Equipment, Supplies, Tabletop, Furniture and Janitorial & Sanitation both nationally and regionally, the survey also measures Product Equipment Sub-Categories Sales Forecast both nationally and regionally for:


Equipment: Food Preparation Equipment, Primary Cooking Equipment, Refrigeration & Ice Machines, Serving Equipment, Storage & Handling Equipment, Ventilation, Warewashing & Sanitation Equipment

Supplies: Bar Supplies, Buffetware, Can Openers, Cleaning Tools, Colanders, Cookware, Cutting Boards, Knives/Cutlery Blocks/Sharpeners, Menu/Message Boards, Mixing Bowls, Pans, Storage, Textiles (Kitchen), Utensils (Kitchen)

Tabletop: Baskets, Beverage Pitchers/Servers, Buckets (Ice & Wine), Candle Holders/Lamps, Candle & Chafing Fuel, Carafes/Decanters, Chafers, Covers, Dinnerware, Flatware, Glassware/Stemware, Menu Covers, Salt & Pepper Shakers, Serving Bowls/Plates, Servingware, Trays, Tray Stands

Furniture: Baby-Changing Stations, Bars (Stationary & Mobile), Benches, Booths, Cabinets, Chairs, Coat Racks, Drive Through Windows, Lamps (Dining/Table), Signs, Patio/Outdoor Heaters, Railings & Railings Fittings, Stools, Tables, Table Bases, Table Cloths, Umbrellas

New! Janitorial & Sanitation: Air Blowers/Carpet Dryers, Air Filtration Equipment, Bathroom Stall Doors, Cabinet Bases, Dehumidifying Equipment, Drain Pipes, Eye Wash Stations, Faucets and Faucet Systems, Pressure Washing Systems, Restroom Partitions/Stalls, Floor Scrubbers, Sinks, Toilets, Toilet Flushing Systems, Urinals, Waste Compactors, Waste Disposal Systems


Primary Cooking Equipment: Braising Pans, Broilers, Charbroilers, Cook-Chill Systems, Fryers, Griddles, Grills, Oil Filtration Systems, Ovens, Panini Grills, Pasta Cookers, Ranges, Rice Cookers, Smokers, Steamers, Tilting Skillets, Toasters

Refrigeration & Ice Machines: Air Curtains, Blast Chillers, Coolers, Doors, Drop-In Pan Chillers, Freezers, Ice Cream Cabinets, Ice Machines, Refrigeration, Refrigeration Compressors, Condensers & Evaporators, Slush/Smoothie Machines, Soft-Serve Ice Cream/Yogurt Machines, Water Filter Systems

Storage & Handling Equipment: Bins, Bus/Tote Boxes, Cabinets, Carts, Conveyor Systems, Covers, Dispensers (non-food), Dollies, Food & Ingredient Canisters & Containers, Hand Trucks/Utility Trucks, Racks, Receiving Scales, Shelving, Tables (Standard Work Tables not Custom Fabricated) (Bakers, Cooks, Makeup, Prep, Etc.)

Serving Equipment: Beverage Dispensers, Carving Stations, Coffee Equipment, Food Dispensers, Food Shields, Merchandisers, Salad Bars/Tabletop Food Bars, Serving/Buffet Lines, Serving Carts, Soup Kettles/Servers, Steam Tables/Hot-Food Tables/Bain Marie, Tea Brewers, Warmers

Food Preparation Equipment: Blenders, Breaders, Bread Slicers, Choppers (Dicers, Graters, Peelers, Non-Bread Slicers), Dough Preparation Equipment, Food Processors, Juice Extractors/Juicing Equipment, Meat Saws, Meat Tenderizers/Marinators, Mixers, Mixer Stands & Tables, Popcorn Carts/Machines, Salad/Vegetable Washers & Dryers, Scales, Slicers, Thermometers/Temperature Monitoring, Timers

Ventilation: Appliance Connectors, Grease/Exhaust Filters, Grease Interceptors, Fire Suppression Systems/Fire Extinguishers, HVAC - Exhaust Systems, Fans, Utility Distribution Systems, Ventilation & Hoods

Warewashing Equipment: Booster Heaters, Can Washers, Drainboards, Faucets/Spray Units/Washers/Hoses, Flatware-Handling/Recovery Systems, Floor Troughs & Drains, Pulpers & De-Water Equipment, Racks (Warewashing/Dishwashing Racks), Sinks, Tables (Dish), Warewashing/Dishwashing Machines

New! Janitorial & Sanitation Equipment: Air Blowers/Carpet Dryers, Air Filtration Equipment, Bathroom Stall Doors,  Brooms, Dusts Mops, etc., Brushes (Equipment Cleaning Brushes, Scouring Pads, etc.),Cabinet Bases, Dehumidifying Equipment, Restroom Partitions/Stalls, Floor Scrubbers, Mops, Buckets & Pails, Odor Control Chemicals & Devices, Paper Towel Dispensers, Soaps and Hand Sanitizers Dispensers, Stall Storage Systems, Toilet Paper and Sanitary Dispensers, Waste Bins & Recycling Containers

New! Janitorial & Sanitation Supplies: Baby Changing Stations, Brooms, Dusts Mops, etc., Brushes (Equipment Cleaning Brushes, Scouring Pads, etc.), Can & Bottle Crushers, Carpet Sweepers, Vacuums, Floor & Carpet Care Products, Carts (Janitorial), Cloths Microfiber, Drainboards, Hand Dryers, Mats (Anti-Fatigues, Bar, Rubber, etc.), Mops, Buckets & Pails, Odor Control Chemicals & Devices, Paper Towel Dispensers, Soaps and Hand Sanitizers, Soap Dispensers, Stall Storage Systems, Toilet Paper and Sanitary Dispensers, Waste Bins & Recycling Containers

New! Disposables: Disposable: Catering Trays and Serving Ware, Cloths Non-Woven, Concession Food Bags, Eco-Friendly Cups, Bowls, Flatware, Lids and Plates, Deli Food Safety Labels, Food Trays & Lids, Foam Food Cups, Bowls and Plates, Gloves, Garbage Bags, Paper Napkins, Paper Cups, Lids and Plates, Place mats (Disposable), Plastic Bar ware, Plastic Cups, Plates and Lids, Plastic Flatware, Take-Out Containers, Trash Can Liners

Click here for a sample: MAFSI Q314 Foodservice Business Barometer Survey.

There is no one else in this industry better able to provide this information than the rep, the people who live and breathe it across the country every day. The purpose of this one-of-a-kind survey is to share – not only with MAFSI – but with other industry partners and associates how the industry fared last quarter and projected consumer confidence for this quarter.

The Business Barometer is firmly entrenched at the top of the foodservice "need to know" information. Cited in industry and national publications including the Wall Street Journal, Foodservice Equipment Reports, and Foodservice Equipment & Supplies as well as industry newsletters, e-blasts, and trend/forecast presentations, the data is highly credible and sought after.

Additionally, the Barometer is a tool for our rep members to have the necessary data required to negotiate future quotas and bonus plans with manufacturers. This survey is also a benchmark for all of us to gauge our own business activity and growth.

MAFSI Business Barometer Quarterly Reports

The Barometer is a valuable sales management tool for several reasons:

  1. The survey is consistent from quarter to quarter and measures trends.
  2. Our format shows that differences exist from region to region.
  3. We break down the market into its sub-components of equipment, supply, tabletop, furniture and janitorial & sanitation as well as equipment sub-categories of primary cooking, refrigeration & ice machines, storage & handling, serving, food preparation, warewashing, ventilation, janitorial & sanitation equipment, janitorial & sanitation supplies and disposables. 
  4. MAFSI reps are hired by our manufacturers for their local market expertise and the Barometer is a tool for all reps to understand the pulse of their territories.
  5. The Barometer is a tool indicator for establishing performance appraisals and consensus quotas for reps and sales managers.

The MAFSI Business Barometer results are sent to all MAFSI members, as well as industry publications and national news outlets each quarter.

2021 MAFSI Business Barometer Survey Dates

Quarter:                                    Sent to Reps:         Due:              Released:

Q1  - Jan 1 - Mar. 31                May 3rd                 May 21st         week of Jun. 1st

Q2 - Apr. 1 – Jun. 30               Jul. 10th                  Aug. 6th        week of Aug. 15th

Q3 - Jul. 1 – Sept. 30              Oct. 10th                  Nov. 6th        week of Nov. 15th

Q4 - Oct. 1 – Dec. 31               Jan. 10th                 Jan. 31          week of Feb. 15th


“From a sales and operations perspective, accurate forecasting and benchmarking is extremely important, however, also very difficult to obtain. The quarterly MAFSI Business Barometer is reported by the reps – those closest to the end users, consultants and dealers – and has become one of our most valued and trusted planning tools.” – Tom Szafranski, Former President, ITW FEG Commercial Sales

“Whether for current conditions or future forecast about the foodservice equipment and supplies business, the MAFSI Business Barometer is the most dependable and accurate indicator we’ve found. It’s real information from true professionals who know the foodservice business.” - Dean Landeche, Former Senior Vice President, Solutions and Services, Manitowoc Foodservice

“The MAFSI Business Barometer is truly the industry's leading indicator of foodservice equipment and supplies sales. It is an invaluable tool for benchmarking performance on a national, regional and product segment basis. Additionally, it provides essential information for developing business and sales plans. The Barometer is a great service to everyone in our industry.” - Jim Reid, CFO, SEFA

“I look forward to receiving the MAFSI Business Barometer report each quarter. It has proven to not only be a valuable benchmark for past performance but also a key leading indicator of future business. The recent expansion into equipment subcategories provides the improved granularity of our business demands. I appreciate the closer tie to the NAFEM Size and Shape of the Industry Study as it simplifies the alignment of data.” - Mike Ward, Foodservice Marketing Manager, InterMetro Industries

For Rep Members:
What data do I need in order to participate in the Barometer?

It is critically important that this information - which is sent to everyone in the industry - is precise. That's why we need all rep firms to participate in this survey every quarter. For MAFSI to truly measure the marketplace as accurately as possible its imperative we have all responses from our agencies. The information you provide is always confidential.

Here is the information you need to take the survey:

  • Sales for the past quarter vs. sales for that quarter last year.
  • Projected overall sales for the upcoming quarter vs. sales for the same quarter last year.

MAFSI Rep Firm Benchmarking Survey

The purpose of the MAFSI Rep Firm Benchmarking Survey is to provide credible industry data for the foodservice rep agency. This data and the final report will help an individual organization see national industry trends, understand how they compare to others in similar organizations or geography as they move forward within the industry to improve processes and outcomes.

A Few Examples of What the MAFSI Rep Firm Benchmarking Survey Measures:

  • Annual Sales
  • Annual Gross Agency Sales
  • # of Lines
  • Average # of Employees and Inside vs. Outside Sales Personnel
  • Rep Compensation Programs and Healthcare Benefits
  • Average Commission Rate
  • Rep Firm Expense Ratios

Benchmarks are critical for rep firms as we constantly strive for improved processes and results within our organizations to meet the needs of our manufacturers and customers.

MAFSI Rep Firm Benchmarking Survey

The MAFSI Rep Firm Benchmarking Survey is only available to MAFSI Rep Firm Principal members.

If you would like access to the MAFSI Rep Firm Benchmarking Survey but are not a MAFSI member join today by clicking on Rep Membership or Manufacturer Membership.

Questions? Please contact us today at (404) 214-9474 or [email protected].