Our Reps

What Makes the following 270+ MAFSI Rep Agencies Different?

MAFSI is home to 71% of all manufacturers’ representative firms in the US and Canada with 270 Rep Agency Members employing 2,000+ sales and marketing professionals. Our members are independent professional providers of field-level sales and marketing services. They typically handle a portfolio of related but noncompetitive product lines, working under a contractual arrangement within a defined geographic region, and on an exclusive basis within their assigned field of responsibility. MAFSI REPS typically work on a straight commission basis which means they're highly motivated. They don't earn a penny unless they sell their manufacturers’ products. Click on this link for more detailed information on manufacturers’ representatives.

Experience: MAFSI REPS have decades of experience and extensive knowledge of the foodservice industry. They are the local market experts and being rooted geographically results in customer relationships built on stability and trust. MAFSI REPS are typically second and third generation foodservice veterans, who have grown up in the industry, and who have spent a lifetime mastering all aspects of the products they represent. Moreover, since MAFSI REPS call on almost all facets of commercial foodservice, there is no one better equipped to report the market dynamics that affect our industry.

Foodservice Focused: MAFSI REPS work directly with the local foodservice dealers/distributors, design consultants (kitchen architects), service agencies, and end user operators (restaurants, schools, healthcare, etc.) that comprise the for the $12 billion commercial foodservice equipment, supply, tabletop, and furniture industry, as the product specialist and consultative sales agent. The value that MAFSI REPS bring—both to those they sell to, and those they sell for—emerges in large part from the synergy created through the representation of multiple manufacturers. Their product portfolios allow MAFSI REPS to present broad-based solutions to customer problems, rather than the price-and-delivery model typical of single-product selling.

Stable Customer Relationships: Local and long-lived, MAFSI REPS take an aggressive pride in their territories. Because well-established rep firms have business and social roots in their territories, and have worked them for years, they have credibility with customers They're here today and here tomorrow. They build their customer base with meticulous care. They group their product mix with their customer mix. Reps are the mainstay of the markets they serve. The better they are, the longer they stay. Factory sales people come and go. The better they are, the quicker they change territory.

Educated:  By their affiliation with MAFSI, our reps are highly educated on industry and customer trends. MAFSI provides our reps with hundreds of hours of training, over 80 guidelines and resources, MAFSI only market research including our quarterly foodservice business barometer and annual market forecast statistics. In addition, they benchmark their agencies annually, providing consistent measure of what they are doing right and where they can grow. Two of our newest offerings include SpecPath, our online 11 400 00 specification/project management tracking software and Foodservice 101, which offers the fundamentals of foodservice, to new sales people in the industry, ensuring our rep agencies can hire new talent with confidence and get their new hires up to speed quickly.

Cost and Time Savings: MAFSI REPS offer the most cost-effective and efficient means of reaching national, regional, and local markets. Because MAFSI REPS are the exclusive factory branch sales office in their territory and represent two or more manufacturers they offer greater product exposure while providing expert service to the time-challenged buyer. Additionally, MAFSI REPS, provide you with availability of capital. Since you don't bear the expense of building, maintaining, or expanding a direct sales force, capital is freed up for other business activities. And, since they are paid only for results, your sales costs are predictable. Overhead expenses are the rep's concern, not yours.

Superior Sales Support: MAFSI REPS provide manufacturers and customers with a multi-faceted, multi-skilled, more experienced sales team which average nearly 1 to 1 support internally for each sales person in the field. MAFSI REPS have excellent industry connections and know the trends affecting their marketplace. MAFSI REP firms come in all shapes and sizes, but on average generate 10 - 18 million dollars in gross sales, and typically employ three to four field representatives, with an additional three to four inside customer service personnel. Seventy percent of MAFSI REP firms have showrooms and test kitchens to assist customers in project planning.

Customer Committed: As the local factory sales office for more than 800 foodservice manufacturers, MAFSI REPS, with their exceptional product knowledge and valuable insight, help successfully guide the customer through the conception, selection and acquisition phases of purchasing. Many MAFSI REPS have test/demo/mobile kitchens and showrooms where customers can sample products first hand. Their consultative approach not only opens the door for the other manufacturers they represent, but also adds value and fosters a partnership with the buyer as the purchase progresses through an entire project. Representatives also advocate customer issues with their manufacturers and dealers to ensure that the end user operator is receiving exactly what they are demanding.

Real Results: MAFSI REPS offer immediate coverage and penetration into a given territory through established contacts with their customers. Manufacturers and customers can choose to work with a MAFSI REP with confidence as they demonstrate the highest level of professionalism, business acumen, technical competence and territorial continuity. MAFSI REPS are committed to delivering constant value to both the customer and the manufacturer.

If you are not a rep member of MAFSI, add your name to this list by joining today.

If you are a manufacturer, looking to hire one of our exceptional reps, click here.

MAFSI Rep Firm Members:

  • 4 Star Representatives Inc.
  • 4Top Hospitality Solutions
  • Acosta Cornerstone
  • Adams Marketing & Sales
  • Advanced Culinary Systems
  • Advantage Marketing Group
  • Agences Hamilton Agencies
  • Apex Commercial Kitchen Co.
  • Apex Marketing
  • ARB Sales and Marketing
  • ASM - Market First
  • Associated Marketing Agents
  • Atlantic Foodservice Marketing
  • B Square Enterprises
  • Barringer High Country Marketing, Inc.
  • Beacon Sales Group LLC
  • Bill Dickie Enterprises
  • Bob Waite & Associates
  • Bowerman Marketing Group
  • Brittan Associates
  • BSE Keystone
  • BSE Marketing
  • BSM Marketing Associates Inc
  • Butkevich Associates
  • BWA Reps, Inc.
  • Byrne & Associates, Inc.
  • C. R. Peterson Associates, Inc.
  • Cannon Marketing
  • Carman-Girard Associates
  • Carolina Marketing Inc.
  • Celco Inc.
  • Central Marketing Associates
  • Charles L. Burton Associates
  • Charles Pace & Associates
  • Chernoff Sales, Inc.
  • Chesher Equipment, Ltd.
  • Chrane Foodservice Solutions
  • Claes & Greenoe Marketing Group
  • Clark, Malone & Associates, Inc.
  • Clemens Profit Group
  • Clements-Stella-Gallagher Marketing
  • CLV Marketing
  • Collis Group, Inc.
  • Commercial Kitchen Reps, Inc.
  • Copperfield Agencies Limited
  • Courtney Marketing, Inc.
  • Cowan Associates
  • Culinary Equipment Group
  • Cutting Edge Marketing Agents, Inc.
  • D.L.T. Sales, Inc.
  • Dady & McCoy Sales
  • Dana Coastal Sales Marketing, Inc.
  • Dave Swain Associates, Inc.
  • Davis & Associates, Inc.
  • Desert Peak Marketing
  • Dining Essentials
  • DJ Marketing & Associates
  • DMM Enterprises Reps, Inc.
  • Dorian Drake International
  • Downing Management
  • DRC Marketing Group
  • DSA REPS, LLC.
  • Dynamic Equipment Solutions
  • E-Source, Inc.
  • E. Ruff & Associates, Inc.
  • E3 Commercial Kitchen Solutions
  • East Coast Marketing
  • Eastern Food Service Equipment Corp.
  • EasyBar of Minnesota, Inc.
  • Eaton Marketing Associates, Inc.
  • Eisner Rose Associates, Inc.
  • Elevation Rep's of the Rockies
  • Elliot Horowitz Associates
  • Ellsworth Marketing Associates
  • Equipment Preference, Inc. (E.P.I.)
  • Equipment Solutions, Inc.
  • Ettinger-Rosini & Associates, Inc.
  • Evolve Foodservice Group d.b.a. YES Reps
  • Finn Marketing Group
  • Five Star Associates, Inc.
  • Florida Agents, Inc.
  • Florida REPS, Inc.
  • FOCUS Hospitality Sales, LLC
  • Food Equipment Rep Services, Inc.
  • Food Equipment Representatives, Inc.
  • Food Equipment Sales & Marketing Agents, Inc. (FESMA)
  • Food Service Applications, Inc.
  • Food Service Systems
  • Foodservice Agents of Ontario
  • Foodservice Equipment Agents, LLC
  • Forbes, Hever & Wallace, Inc.
  • Forlenza & Associates
  • Fredco Manufacturers' Representatives
  • Gabriel Group, Inc.
  • Gibbs & Associates, Inc.
  • GMV Sales
  • Goode Company Solutions
  • Gotham City Hospitality
  • Greenwald Sales & Marketing, LLC
  • Griffin Marketing Group, Inc.
  • Hanna-Young & Associates, Inc.
  • Hatch Jennings, Inc.
  • HCH, Inc.
  • Heartland Reps, LLC
  • High Sabatino Associates
  • HODAK SALES
  • Hollander Company
  • Hospitality Reps Inc.
  • HRI, Inc.
  • Ignite Foodservice Solutions
  • Inform Marketing Group, LLC
  • Integra Marketing, Inc.
  • Intermountain Food Equipment
  • J. Wilson Marketing Ltd.
  • Jackson And Associates, Inc.
  • Jamie Fisher & Associates
  • JMT Reps
  • John Calarese & Co., Inc.
  • Johnson Pike & Associates, Inc.
  • Joseph M. Todak Agency
  • Kain-McArthur Inc.
  • Kaufmann & Associates
  • KBC Specialty Products, Inc.
  • Kelly-Mincks
  • Ken W. Thomson Associates Ltd.
  • Kitchen Resource Group
  • KLH Marketing, Inc.
  • Koehler-Borden & Associates, Inc.
  • Lake Effect Sales & Marketing
  • Lane Marketing Group
  • Lehr McKeown Marketing, Inc.
  • Liberty Sales Group
  • Link2 Hospitality Solutions
  • LMS Associates
  • Lobo Reps International, LLC
  • Lund-Iorio, Inc.
  • M-Line Marketing
  • MAC Sales & Marketing LTD.
  • Mancini and Associates, Inc.
  • Marjon & Associates, Inc.
  • MarkeTeam
  • Marketing Agents South, Inc.
  • Mason & Elmore Sales
  • Master Marketing
  • Maxwell-McKenney Inc.
  • McGirr, Inc.
  • Midwest Professional Reps, Inc.
  • Miller & Associates
  • Mirkovich - Casper
  • Moccia Enterprises
  • Moneuse Sales Agency, Inc.
  • monobloc LLC
  • Mork Agencies
  • Mountain Sales and Services, Inc
  • Nick Mavro & Associates, LLC
  • Nordon, Inc.
  • North Star Agency, LLC
  • O'Neill Marketing Agents, LLC
  • ONE SOURCE
  • Pacific Marketing Associates, Inc.
  • Paglio & Associates, Inc.
  • Paragon Marketing
  • Pardee, Freeman, Inc.
  • PB & J Commercial Agents
  • Pecinka Ferri Associates
  • Performance Food Equipment Group, Inc.
  • Performance Reps Northwest, Inc.
  • Permul Ltd.
  • Platinum Marketing Company
  • PMR West
  • Posternak Bauer Aitkenhead Cantamessa
  • Preferred Marketing Agents, Inc.
  • Preferred Marketing Group
  • Preferred Source
  • Premier Equipment Group, Inc.
  • Premier Marketing Group
  • Premier Marketing Group, Inc.
  • Pro Foodservice Reps Limited
  • Pro Rep Marketing
  • Pro-Pacific Agents, Inc.
  • Pro-Quip Foodservice Equipment & Supplies
  • Pro/Line Marketing, Inc.
  • Professional Manufacturers Representatives, Inc. (PMR)
  • Prologic Food Equipment Group, LLC
  • PT Sales, Inc.
  • R. Henry & Associates
  • R.Z. Marketing Group (Advantage Waypoint)
  • Rabco Foodservice Limited
  • Raleigh W. Johnson & Company
  • Redco Foodservice Equipment, LLC
  • Remagen Inc.
  • Rep Concepts LLC
  • RepSource US, Inc.
  • RHI Solutions
  • Ritten Associates, Inc.
  • Robert Emig & Associates, Inc
  • Roller & Associates
  • Roy Siegel & Associates
  • Schmid-Dewland Associates
  • Searles Associates, Inc.
  • Shamrock Foodservice Equipment Reps. Inc
  • Sharkey & Associates
  • Silver Eagle Marketing Company
  • Simpson-Wilson, Ltd.
  • South Eastern Manufacturers' Agents, Inc. (SEMA)
  • Southern Food Equipment Reps
  • Southwest Foodservice Equipment Marketing
  • Specialized Marketing of Wisconsin
  • Specialty Equipment Sales Company (SESCO)
  • Spence Wells Associates
  • Spurry-Curren and Associates, Inc.
  • Squier Associates, Inc.
  • Stage KOLSTAD Associates, Inc.
  • Starliper & Associates
  • Steffan Associates
  • Sterling Sales & Marketing, LLC
  • Stiefel Associates, Inc.
  • Sun Marketing Agents, Inc.
  • Swanson-Girard & Associates
  • TBA Sales/Capitol Seating
  • TD Marketing Company, Inc.
  • Tepper & Associates, Inc.
  • The 2Market Group, Inc.
  • The Burlis-Lawson Group
  • The Daly & DeRoma Group, Inc.
  • The Fischer Group
  • The Hansen Group
  • The Jay Mark Group, Ltd.
  • The Pantano and Pinilla Agency, Inc.
  • The Redstone Group
  • The Schmid-Wilson Group
  • The Wallin Group, Inc.
  • The YES Group
  • Thormann Associates
  • TLC Marketing Inc.
  • Tom Redditt Sales Agency
  • Total Source Equipment & Supply
  • Total Tabletop Plus
  • TRC Marketing, Inc.
  • Tri-State Marketing Associates
  • Unisource Marketing Group
  • Vader & Landgraf, Inc.
  • Veitch Group
  • Velkey & Associates
  • Viola Group
  • Voeller & Associates, Inc.
  • Volpe Hospitality
  • W. D. Colledge Co., Ltd.
  • W3 Sales
  • Walter Zebrowski Associates
  • WB Marketing LLC
  • West Coast Food Service Marketing
  • Wiczek Marketing Inc.
  • William Horn & Associates
  • WolfePack Sales & Marketing, Inc.
  • Woolsey & Associates, Inc.
  • Wyllie Marketing
  • YBR Marketing, Inc.
  • York Hospitality & Gaming, Inc.
  • Young Equipment Solutions, Inc.
  • Zink Foodservice


Questions? Please contact us today at (404) 214-9474 or info@mafsi.org.