Our Reps

What Makes the following 270+ MAFSI Rep Agencies Different?

MAFSI is home to 71% of all manufacturers’ representative firms in the US and Canada with 270+ Rep Agency Members employing 2,000+ sales and marketing professionals. Our members are independent professional providers of field-level sales and marketing services. They typically handle a portfolio of related but non-competitive product lines, working under a contractual arrangement within a defined geographic region, and on an exclusive basis within their assigned field of responsibility. MAFSI REPS typically work on a straight commission basis which means they're highly motivated. They don't earn a penny unless they sell their manufacturers’ products. Click on this link for more detailed information on manufacturers’ representatives.

Experience: MAFSI REPS have decades of experience and extensive knowledge of the foodservice industry. They are the local market experts and being rooted geographically results in customer relationships built on stability and trust. MAFSI REPS are typically second and third generation foodservice veterans, who have grown up in the industry, and who have spent a lifetime mastering all aspects of the products they represent. Moreover, since MAFSI REPS call on almost all facets of commercial foodservice, there is no one better equipped to report the market dynamics that affect our industry.

Foodservice Focused: MAFSI REPS work directly with the local foodservice dealers/distributors, design consultants (kitchen architects), service agencies, and end-user operators (restaurants, schools, healthcare, etc.) that comprise the for the $12 billion commercial foodservice equipment, supply, tabletop, and furniture industry, as the product specialist and consultative sales agent. The value that MAFSI REPS bring—both to those they sell to, and those they sell for—emerges in large part from the synergy created through the representation of multiple manufacturers. Their product portfolios allow MAFSI REPS to present broad-based solutions to customer problems, rather than the price-and-delivery model typical of single-product selling.

Stable Customer Relationships: Local and long-lived, MAFSI REPS take an aggressive pride in their territories. Because well-established rep firms have business and social roots in their territories and have worked them for years, they have credibility with customers They're here today and here tomorrow. They build their customer base with meticulous care. They group their product mix with their customer mix. Reps are the mainstay of the markets they serve. The better they are, the longer they stay. Factory salespeople come and go. The better they are, the quicker they change territory.

Educated:  By their affiliation with MAFSI, our reps are highly educated on industry and customer trends. MAFSI provides our reps with hundreds of hours of training, over 80 guidelines and resources, MAFSI only market research including our quarterly foodservice business barometer and annual market forecast statistics. In addition, they benchmark their agencies annually, providing a consistent measure of what they are doing right and where they can grow. Two of our newest offerings include SpecPath, our online 11 400 00 specification/project management tracking software, and Foodservice 101, which offers the fundamentals of foodservice, to new salespeople in the industry, ensuring our rep agencies can hire new talent with confidence and get their new hires up to speed quickly.

Cost and Time Savings: MAFSI REPS offer the most cost-effective and efficient means of reaching national, regional, and local markets. Because MAFSI REPS are the exclusive factory branch sales office in their territory and represent two or more manufacturers they offer greater product exposure while providing expert service to the time-challenged buyer. Additionally, MAFSI REPS, provide you with availability of capital. Since you don't bear the expense of building, maintaining or expanding a direct sales force, capital is freed up for other business activities. And, since they are paid only for results, your sales costs are predictable. Overhead expenses are the rep's concern, not yours.

Superior Sales Support: MAFSI REPS provide manufacturers and customers with a multi-faceted, multi-skilled, more experienced sales team which average nearly 1 to 1 support internally for each sales person in the field. MAFSI REPS have excellent industry connections and know the trends affecting their marketplace. MAFSI REP firms come in all shapes and sizes, but on average generate 10 - 18 million dollars in gross sales, and typically employ three to four field representatives, with an additional three to four inside customer service personnel. Seventy percent of MAFSI REP firms have showrooms and test kitchens to assist customers in project planning.

Customer Committed: As the local factory sales office for more than 800 foodservice manufacturers, MAFSI REPS, with their exceptional product knowledge and valuable insight, help successfully guide the customer through the conception, selection and acquisition phases of purchasing. Many MAFSI REPS have test/demo/mobile kitchens and showrooms where customers can sample products first hand. Their consultative approach not only opens the door for the other manufacturers they represent but also adds value and fosters a partnership with the buyer as the purchase progresses through an entire project. Representatives also advocate customer issues with their manufacturers and dealers to ensure that the end user operator is receiving exactly what they are demanding.

Real Results: MAFSI REPS offer immediate coverage and penetration into a given territory through established contacts with their customers. Manufacturers and customers can choose to work with a MAFSI REP with confidence as they demonstrate the highest level of professionalism, business acumen, technical competence and territorial continuity. MAFSI REPS are committed to delivering constant value to both the customer and the manufacturer.

If you are not a rep member of MAFSI, add your name to this list by joining today.

If you are a manufacturer, looking to hire one of our exceptional reps, click here.

MAFSI Rep Firm Members:

  • 4 Star Reps, Inc.
  • 4Top Hospitality Solutions
  • Ability Reps
  • Acosta Cornerstone - Region 11
  • Acosta Cornerstone - Region 6
  • AFS  Anderson Foodservice Solutions
  • Agences Hamilton Agencies
  • AMG - Foodservice Sales
  • Apex Commercial Kitchen Co. - Region 16
  • Apex Commercial Kitchen Co. - Region 19
  • Apex Marketing
  • ASM
  • Associated Marketing Agents
  • Axom Group
  • B Square Enterprises
  • BJE Hospitality Solutions
  • Bowerman Management Group
  • Brittan Associates
  • BSE Keystone
  • BSE Marketing
  • Burlis-Lawson Group
  • Butkevich Associates
  • BWA Reps, Inc.
  • Byrne & Associates, Inc.
  • C. R. Peterson Associates, Inc.
  • Cannon Marketing
  • Celco Inc.
  • Century Brands
  • CGA Reps
  • Charles Pace & Associates
  • Chernoff Sales, Inc.
  • Chrane Foodservice Solutions
  • Clements-Stella-Gallagher Marketing
  • CLV Marketing
  • CMA Foodservice Solutions
  • Collis Group, Inc.
  • Copperfield Agencies Limited
  • Culinary Equipment Group
  • Cutting Edge Marketing Agents, Inc.
  • D.L.T. Sales, Inc.
  • Dave Swain Associates, Inc.
  • Davis & Associates, Inc.
  • Desert Peak Marketing
  • Dickie Enterprises LLC
  • Dining Essentials
  • DJ Marketing & Associates
  • DMM Enterprises, Inc.
  • Dorian Drake International
  • DRC Marketing Group
  • DSA REPS, LLC.
  • E. Ruff & Associates, Inc.
  • E3 Commercial Kitchen Solutions
  • Easybar of Minnesota, Inc.
  • Eaton Marketing Associates, Inc.
  • Eisner Rose Associates, Inc.
  • Elevation Foodservice Reps
  • Elliot Horowitz Associates
  • Empire Group
  • Equipment Preference, Inc. (E.P.I.) - Region 14
  • Equipment Preference, Inc. (E.P.I.) - Region 15
  • Equipment Solutions, Inc.
  • E-Source, Inc.
  • Ettinger-Rosini / Waypoint
  • First Market Group, LLC
  • Five Star Associates, Inc.
  • Florida Agents, Inc.
  • Florida REPS, Inc.
  • FOCUS Hospitality Sales
  • Food Equipment Rep Services, Inc.
  • Food Equipment Representatives, Inc.
  • Food Service Solutions Inc.
  • Foodservice Equipment Agents, LLC
  • Foodservice Solutions Group
  • Forbes, Hever & Wallace, Inc.
  • Fredco Manufacturers' Representatives
  • FS1 Inc
  • Gabriel Group LLC
  • GMV Sales Associates
  • Gotham City Hospitality
  • Greenwald Sales & Marketing, LLC
  • Griffin Marketing Group, Inc.
  • Hatch Jennings, Inc.
  • Heartland Reps, LLC
  • Helix Solutions Group LLC
  • High Sabatino Associates
  • HODAK SALES
  • Hollander Company
  • Hospitality Solutions Group
  • HRI, Inc.
  • Ignite Foodservice Solutions
  • Inform Marketing Group, LLC
  • Integra Marketing, Inc.
  • Intermountain Food Equipment
  • Jackson And Associates, Inc.
  • Jamie Fisher & Associates
  • Johnson Pike & Associates, Inc.
  • Kain-McArthur Inc.
  • Kaufmann & Associates
  • KBC Specialty Products, Inc.
  • Kelly-Mincks
  • Ken W. Thomson Associates Ltd.
  • KLH Marketing, Inc.
  • Koehler-Borden & Associates, Inc.
  • Lake Effect Sales & Marketing
  • Lane Marketing Group
  • Limelight Hospitality Group
  • Link2 Hospitality Solutions
  • LMS Associates - Region 14
  • LMS Associates - Region 15
  • Lund-Iorio, Inc.
  • M.K. Food Service Equipment, Inc.
  • M2 Foodservice Representatives LLC
  • MAC Sales & Marketing LTD.
  • Marjon & Associates, Inc.
  • MarkeTeam Foodservice
  • Mason & Elmore Sales
  • Master Marketing
  • Maxwell-McKenney Inc.
  • McGill Hospitality
  • McGirr, Inc.
  • McTague Associates, Inc
  • Meyer Marketing
  • Midwest Professional Reps, Inc.
  • Miller & Associates
  • Mirkovich & Associates
  • Mirkovich and Associates, Inc.
  • Moccia Enterprises
  • Mountain Sales and Service Inc.
  • New Generation Reps
  • Nick Mavro & Associates, LLC
  • Nordon, Inc.
  • Nordon, Inc. - Region 02
  • North Star Agency, LLC
  • ONE SOURCE
  • Paglio & Associates, Inc.
  • Paragon Marketing
  • PB & J Commercial Agents
  • PBAC & Associates LTD - Region 02
  • PBAC & Associates LTD - Region 03
  • PCH Solutions - Region 22
  • PCH Solutions - Region 24
  • PCH Solutions - Region 25
  • Pecinka Ferri Associates
  • Performance Food Equipment Group
  • Performance Reps Northwest, Inc.
  • Permul Ltd.
  • PMR
  • Preferred Marketing Agents, Inc.
  • Preferred Marketing Group - Region 22
  • Preferred Marketing Group - Region 24
  • Preferred Source
  • Premier Foodservice Group
  • Premier Foodservice Group - Carolinas
  • Premier Foodservice Solutions
  • Premier Marketing Group, Inc.
  • Prime Spec Marketing
  • Professional Manufacturers Representatives, Inc. (PMR)
  • Professional Reps
  • Professional Reps - Region 7
  • Prologic Food Equipment Group, LLC
  • Pro-Pacific Agents, Inc.
  • Pro-Quip Foodservice Equipment & Supplies Incorporated
  • R. Henry & Associates
  • Raleigh W. Johnson & Company
  • Redco Foodservice Equipment, LLC - Region 17
  • Redco Foodservice Equipment, LLC - Region 18
  • Redco Foodservice Equipment, LLC - Region 19
  • Remagen Inc.
  • Rep Concepts LLC
  • Restaurant Equipment Professionals
  • Ritten Associates, Inc.
  • Robert Emig & Associates, Inc.
  • Roller & Associates
  • Savard Marketing
  • Schmid-Dewland Associates
  • Schulz Associates
  • Searles Associates, Inc.
  • Shamrock Foodservice Equipment Reps. Inc
  • Sharkey & Associates
  • Silver Eagle Marketing Company
  • Simpson-Wilson, Ltd.
  • Southern Food Equipment Reps
  • Southwest Foodservice Equipment Marketing
  • SP Sales Canada
  • Specialized
  • Specialty Equipment Sales Company (SESCO)
  • Spence Wells Associates
  • Spurry-Curren and Associates, Inc.
  • Squier Associates, Inc.
  • stage KOLSTAD associates
  • Starliper & Associates
  • Stiefel Associates, Inc.
  • Sun Marketing Agents, Inc.
  • Swanson-Girard & Associates
  • TD Marketing Company, Inc.
  • Tepper & Associates, Inc.
  • The 2Market Group, Inc.
  • The Daly & DeRoma Group, Inc.
  • The Fischer Group
  • The Hansen Group
  • The Jay Mark Group, Ltd.
  • The Pantano and Pinilla Agency, Inc.
  • The Redstone Group
  • The Schmid-Wilson Group
  • The Solution Foodservice Group
  • The Waite Group.  DBA-Bob Waite & Associates
  • The Waite Group. DBA-Bob Waite & Associates
  • The YES Group
  • The YES Group - Region 19
  • Thormann Associates
  • TLC Marketing Inc.
  • Tom Redditt Sales Agency
  • Total Source Equipment & Supply
  • Total Source Equipment & Supply – Region 21
  • Total Tabletop Plus
  • Tri-State Marketing Associates
  • Unisource Marketing Group
  • Vader & Landgraf, Inc.
  • Veitch Group
  • Velkey & Associates
  • Viola Group
  • Voeller & Associates, Inc.
  • Volpe Hospitality
  • W. D. Colledge Co., Ltd.
  • Walter Zebrowski Associates
  • Waypoint Commercial Solutions (legacy RZ Marketing Group)
  • West Coast Food Service Agencies
  • Wyllie Marketing
  • YBR Marketing, Inc.
  • Zink Foodservice - Region 6
  • Zink Foodservice - Region 7
  • Zink Foodservice - Region 17
  • Zink Foodservice - Region 18


Questions? Please contact us today at (404) 214-9474 or [email protected].